With an extensive experience in marketing for non-profits, I wisely use your organization’s growth engines.
What growth engines? For example, digital and social media assets and presence when used to bring in donations from your community or the general public.
Social Marketing, as in marketing social causes, utilizes tools and platforms like for-profit marketing but differs in approach, incentive, and ethics.
Social marketing requires complete familiarity with civil society. It’s essential to discern what’s considered “kosher” marketing tactics to or on behalf of minorities or marginalized populations.
Social marketing heavily relies on the organization and its mission, so they must be aligned.
At Alon Madar Resource Development, we design and run your social cause messaging and Call to Action in these campaigns:
Fundraising campaigns:
Mobilizing the public to donate to your cause is a complex task.
But when it’s done professionally and with precision, the results could be astounding!
The 2 critical factors for a successful campaign are clear messaging & the ability to mobilize your community or the general public. Together we’ll-
- Identify the right messaging for the campaign and strategize around it, then
- Design the graphic and visual elements supporting the campaign, including a video, then
- Run & manage your campaign, and accompany the team, executives, and ambassadors if there are any.
Awareness campaigns:
Raising awareness for social causes requires cultural sensitivity. Digital tools commonly used in the for-profit world aren’t always suitable for social cause campaigns.
Alon Madar Resource Development’s task is to pave the right path for your campaign, expanding your reach and drawing added attention to your work. In tandem, we devise a reaching-out plan to retain your growing audience.
Lead Generation campaigns:
Recruiting new program participants? Aiming to grow, mobilize or onboard your community? Are you scoping Onboarding strategies to reach more people?
Alon Madar Resource Development will guide you through the labyrinth of digital marketing and social media! We provide the tools, knowledge, and outputs needed for your campaign. Above everything, ensure that you maximize the budget you’re working with.
Questions about Social cause campaigns? Leave a message here
